Properly Listing Education on a Resume

Oftentimes, I see some awkward management of how people list their education on their résumé. Here are some tips and tricks to help effectively convey your investment into your educational career to prospective employers:

1) Understand what constitutes education. The EDUCATION section of a resume actually is composed of two parts: your formal schooling (with an accredited institution), and then everything else, which should be listed under a separate subheader (not ‘training’, ‘coursework’ or ‘classes’) called “Professional Development.” “Professional Development” constitutes any kind of educational coursework that you’ve taken that enhances/updates your knowledge, hones your skills, and helps you do your job better. This can include workshops, trainings, classes, CEUs, industry certifications, conventions, conferences and the like. Many people can have a lot of listings under this area from years of being at conferences/workshops. Two dimensions that you want to use to cull this down to a shorter list include relevancy towards the job target you are pursuing, and going back no more than 5-7 years. Anything more than that is going to be fairly obsolete – we simply don’t do business now the way we did 10 years ago, and you definitely don’t want to look like an ancient dinosaur who hasn’t keep their knowledge up-to-date!

2) Don’t be afraid to list degrees that weren’t completed. Many people hesitate when told it is okay to list educational degrees that they started but didn’t finish. “It makes me look like I can’t finish something,” is a common concern. Look at it this way: ANY type of learning beyond the high school/GED level shows initiative and an interest in bettering oneself. Give yourself credit for the time, effort and money you’ve invested!

3) Beware the most common educational deception – a ‘perceived’ graduation date. Did you know that the EASIEST thing to check on backgrounds is education? Many people don’t realize this. Several clients of mine have come to me with résumés that, when in our consultation, turn out to be listing a school attended rather than a degree earned. “Bachelor of Science”, the document reads. When I probe a little further, the person clears their throat uncomfortably, and says, “Well… I didn’t REALLY graduate….” If you are playing this game, thinking you are smart, you need to stop. Human resource people are all over this little tactic. Either you graduated or you took program coursework. It’s just that black or white. And believe me, you’d rather hear it in this blog than not to hear that you didn’t get the job for ‘fibbing’ or inaccurately portraying your credentials.

4) Don’t fall into the educational credibility trap. Unless you are seeking employment in an educational or highly technical field which requires constant educational commitments, avoid needlessly listing scholarships, honors, GPAs and for pete’s sake, what year you graduated. The harsh reality, unless you are pursuing the above-mentioned fields, is that employers only care about this: Did you graduate? Yes/No. They don’t care about the other details. And by listing a lot of irrelevant information, you appear desperate to justify yourself. Sure, if you graduated Magna cum laude or similar, you can list this, but the rest of the info just isn’t going to make or break you for the most part!

5) List EDUCATION later in your résumé. Résumé writers and school career centers have a running battle going on about where to list EDUCATION on a résumé, believe it or not. Schools (including colleges, universities and institutes) tell students to put EDUCATION right near the top of their résumé. But again, most employers put more weight on experience versus education. Professional résumé writers advocate listing this section later in the document because you need to address the employer’s priorities first. My own humble opinion is that the school career centers are rather self-serving in that respect- OF COURSE they want the school front and center on that résumé! But is that what the employer really cares about? Not really- experience first, education second (except for educational/technical fields, of course).

6) To include or not to include unrelated educational experience? Good question. The key is to know your audience. If the target company culture values education and adult learning, listing unrelated educational background might make sense. Other times, job seekers are shifting fields, and their formal educational field is incongrous from their new career direction. It’s acceptable to list just the degree (i.e. Bachelor of Science) only if the emphasis going to distract employers.

7) Spell it out! There’s an alphabet soup out there of degree names, and you can’t assume that your intended audience is fluent in the language of academia. Spell out (not abbreviate) every degree.

How MUCH education to list? Again, knowing your audience is important. There are lots of articles online that talk about ‘dumbing’ down your résumé, but the truth is, many employers are on a talent shopping spree. They are able to afford top industry talent they couldn’t have just five years ago. Sure, there’s the risk that you’ll jump ship as soon as the economy improves, but if they can hire you now at the top of your game, they stand to benefit. So at least do some research on what the corporate culture is like to find out how you should approach listing your educational background.

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Having a Home Based Business and a Happy Habitat

Okay so, how did I come to write this article on Home Based Businesses you might wonder? Well, you see, it’s always been on my mind, I love small businesses, in fact, I started my first business at age 12 washing aircraft, and when I got my driver’s license I put equipment in the back of my truck to wash car. Eventually, I had so much business I hired friends calling them “independent contractors” to help do all the work, later, I franchised that business in some 23 states serving 450 cities.

Each one of those franchises was a home-based business, well all but a handful which grew too large. That’s right all operating out of their home offices, doing services, and now you can see why I love home businesses. Needless to say, I’ve learned a lot about running a home based business, much of it the hard way, and thus, I thought I’d put some of my ideas, thoughts, observations, experiences, and wisdom here with you today.

No, running a small business isn’t easy, but I hope you’ll consider it and perhaps have a smoother road than I – oh, no, I am not complaining – I wouldn’t change anything or trade it, that adversity built character too – I have plenty – would you like to buy some? Yes, if you take the plunge into a small business you too will have to battle the tough times, especially in the beginning, but the freedom is much better than corporate life, I bet you’ll be happier making your own way in the world.

So, you are probably wonder for whom I wrote this article? Well, how about consultants, like the SCORE volunteer who told me my business wouldn’t work, and, for all the future small business people considering a career being their own boss? How about for government regulators at all levels who often don’t seem to have a clue about home-based small businesses?

Also, the college business professors teaching MBA classes, in fact, anyone who buys from a small business to help keep the money flowing in the community, anybody who works in a small company, sells goods or services to small firms, or corporate buyers who buy from them – yes, that’s just about everyone.

You see, I’d like the world to know that being self-employed is excellent, and it’s a great way of life, and although it is a bumpier road perhaps at times, it’s more rewarding in the end to build something. So, please consider all this and think on it.

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Earn Cash and Make Money Online With a Home Based Business

Earning money online is quite easy if it’s done using a smart and tactful mind. Are you still thinking about the ‘earn cash and make money online with home based business’ idea? As soon as your search retrieve results, do keep it in mind that you are living in reality and you should think twice about the methods offering you a huge money with just a little of investment. Things are not too easy as it looks like. Before investing a penny of yours in any of the home based business ideas, do carefully go through the means by which the particular organization is generating its profit.The ways to earn cash and make money online with home based business are often popped in when you search for any money making methods on any search engines. Home based business ideas could be anything like starting with a little of investment and then selling photos according the interest of the readers. Normally, home based businesses are about selling and buying products over the internet in order to earn profit. E-commerce and referral marketing are recognized as the most trusted and reputed ways of earning cash online from home.There are some other easy ways to earn cash and make money online with home based business and there are fewer risks involved too. The most common and easy way is to create a website of your own. Register its name by buying a domain name for it. After you are done with the domain name, create banners for the products which you are selling and also advertising the advertisements from the Google AdSense would increase the profit and revenue of your website. Affiliate a couple of pay per click sites and do research a bit so that you can generate the maximum out of the both.Methods which are in the list showing to earn cash and make money online with home based business are often increased in number. Websites like eBay.com and some other websites give you the opportunity to sell and buy products to a larger crowd making it possible for you to earn a huge profit out of it. Though, you need to act wisely and smartly keeping in mind the risks involved too as the price of any product changes randomly. Home based business and earning money online leaves you with a big amount of money if you have the patience and a guts to stand to your decisions.

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6 Easy Steps To Building Your Home Based Business

In this article, I am going to reveal an easy, step-by-step roadmap for how to build your home based business. Let me ask you a couple questions…Does building your home-based business really have to be so difficult? Do you really have to be a marketing genius or know a super-secret trick to build a successful home-based business? Well the answer is yes and no.You do need to understand marketing and which marketing principles work. You also need to know what marketing principles don’t work. If you have ever read anything I’ve written, you know that I am not a fan of the marketing strategy taught by most network marketing companies and uplines.You probably know it very well, the one where you chase after all your friends and family and twist their arms to get them to join your downline. It is not the best strategy for building your home-based business.Here are six easy steps you can take, though, to build a solidly growing and profitable home-based business.STEP #1 – CREATE YOUR LEAD CAPTURE PAGE & YOUR GIVEAWAY: Before you drive any traffic or generate any leads, you need to first have someplace to which to send them! Don’t work on traffic or advertising or anything else to generate a lead until you first create your lead capture page and create the giveaway you will give the people who opt into your list. Remember two things about these. First, make sure that the headline and text of your lead capture page addresses a SOLUTION to a problem or talks about a benefit of the product you offer. You do not want to talk about your company or the business opportunity it offers. Second, make sure your giveway is comprised of good, quality content — don’t make it a thinly disguised sales pitch.STEP #2 – DRIVE TRAFFIC TO YOUR PAGE: Once you have your lead capture page and your giveaway completed and in place, now you should focus on generating leads and driving traffic to your page. Eventually and over time (and depending on your marketing budget), I would encourage you to use multiple sources of traffic. In the beginning, though, pick one source of traffic to focus on at a time. It doesn’t matter whether its article marketing, PPC, video marketing, Facebook advertising or whatever. In marketing, being a “jack of all trades but a master of none” does you no good. Stay with one source of traffic until you master it, then move on to add another.STEP #3 – BUILD A RELATIONSHIP WITH YOUR LIST: There is nothing more important to do (next to building your list) than to build a relationship with that list. Send out periodic emails to your list. It establishes a relationship with them. It also helps to position you as an expert in the eyes of your prospects (which is one of the most important and effective steps to building your downline). Send them great content and good information. Of course you can sprinkle in some pitching and promoting, but you want to be sure that you provide them good content.STEP #4 – ENCOURAGE YOUR LIST TO PICK UP THE PHONE: Take time and call your prospects, and encourage them to pick up the phone to call you. Have one-on-one interactions with them. No, that doesn’t mean every minute of every day, but being accessible to your list has extreme benefits. This is another way to grow your relationship and increase the trust factor between you and your prospects — and this trust factor will translate into a strong and profitable downline for you.STEP #5 – HOST PERIODIC CALLS/WEBINARS: Periodically, host a presentation call or a webinar. The key is (and the big mistake to avoid) is to make these content rich. Don’t make these one giant sales pitch. On them, share a ton of really good content that educates your prospects and gives them relevant information on things about which they want to know more. Then, at the end, you can offer them YOUR solution to their problems and to what you want you know in your business (and your business opportunity).STEP #6 – CLOSE THE DEAL: Once you have established a relationship with your list, positioned yourself as an expert and established a level of trust with them, then you are in a position to be able to monetize your business like never before. One, when you do make offers to your list, they will be much more likely to jump on them. Two, you will have a list that is loyal and whose long-term value will be high. Three, you will be able to teach these people what you do so that those who want to build their own business can replicate it.Discover What Your Upline Has Known And Has Been Doing All Along. Learn the 7 Top Secret Strategies They Used To Build Their Huge Downlines And Huge Incomes! Grab My FREE REPORT Titled: “How To Create YOUR First 6-Figure Month In Network Marketing” by visiting www.RecruitFaster.com

10 Reasons to Have a Home Based Business

There are many great reasons for you to have a home based business and, as long as you’re ambitious, hard working and you stay focused on your goals, there’s no reason why it shouldn’t work out for you.1. Independence: Wouldn’t it be great to fire your boss and walk out of your 9-5 forever. A home based business could do that for you, however, don’t forget, it’ll be you who has to make the decisions and keep yourself disciplined to achieve the results.2. No Commuting – Imagine not having to sit in traffic or on overcrowded public transport every day just to get into work. That one hour commute could just be a 30 second walk in to your home office.3. Freedom – Wouldn’t you like the freedom to do what you want, when you want to do it?A home based business could offer you that very opportunity. Take the children to school, take time for the gym, do the shopping when it’s quietest – Make sure you do some work though!4. Overheads – Having a home based business is far less risky than starting up a traditional ‘bricks and mortar’ business. Most of the overheads are no different to what you’ve already got. Just make sure you check your insurance!5. Start-Up Costs – The start-up costs should also be pretty low, particularly with a business like network marketing. As long as you’ve got a good enough computer, some fixed and mobile communications equipment, that’s generally enough to get you underway.6. Flexibility – Fit your business around your other commitments, you might have a dependent family member to look after, or other responsibilities. With no boss breathing down your neck, you can move things about as you please.7. Work Away From Home – What if you go on holiday? With most home based businesses you can take it with you (if you really have to). A laptop computer, wireless internet access and a mobile phone and your off. Do try and have a break some time though!8. Residual Income – Some of the better network marketing businesses pay residual incomes. That means if you do want time off, but don’t fancy taking work with you, you still have some money coming in. Look out for the better network marketing businesses that have this opportunity.9. Reduced Risk – With much lower start up costs and far less overheads involved, having a home based business has far less risk attached to it. If you work hard and keep organised there shouldn’t be a problem, but if there ever was you shouldn’t have much of a headache to deal with.10. Sociable – Many network marketing businesses involve getting together at events and conferences. It’s here that you’ll probably meet other like-minded home business people that you share much in common with, this could end up being a whole new circle of friends.As you can see there are loads of really positive reasons for you to have a home based business. However, don’t forget that it is a business and without putting in some planning, organisation and work it might not be for long. Good Luck!

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Take Action For Success In Your Home Based Business

To realise your dreams and success in your Home Based Business is a journey and a process, not a happening, you can only be successful if you understand this journey. We must learn the principles from other businesses and apply it to our own Home Based Businesses in order to reach our destination.The starting point of any journey is to have the end in mind and to stay focussed and motivated to reach that end you set for yourself. Where do you want to be, go or what do you want to achieve? The end of the journey can be seen as your dream. That goal or dream must be worthwhile, reachable and realistic. When you achieve it, it must make you happier, give you more pleasure than your present situation, or solve a problem that you have now, whatever it might be. You must be willing to sacrifice on this journey to reach the destination. This sacrifice must be less than the “pleasure” or fulfillment that you will realise as part of the dream you set for yourself. A very important factor to remember when starting your new venture or Home Based Business is that you must feel personally fulfilled with what you will be doing on a day-to-day basis. It should not become just another “job” you’re doing, but rather an enjoyment to improve or change your current and future circumstances.With a Home Based Business, many people have achieved their dreams of financial independence and/or having a lifestyle that they prefer and earn a sustainable income stream. Others have done it, you can too. You must have a clear dream and believe in your dream and you must take the following issues into consideration in the planning of this journey. If you follow these guidelines, you will be able to achieve your goal on your journey as a Home Based Business owner.The question is: What in your present situation is not acceptable? We want to assist you on the journey to achieve your dream. Let us guide you in planning your journey. The destination of the journey is worth a sacrifice to achieve it. Have a passion to live your dream as part of your journey and believe in yourself.To have a dream, without a destination or goal, and without being willing to take action will be futile.I do believe that you have your dreams.
I am convinced that the goal you set yourself is worthwhile to achieve.
I do believe you want to or need to change and improve your present situation.Then it is time to make a decision and take action. Without action, you will not achieve your dream. This journey must start with action and must be action orientated.Critical Planning for the Home Based Business JourneyHow to start:Start with yourself. What is your passion? What do you care about in life? Make a list.
Take a few minutes to do a personal inventory of your dreams, goals and the problems that will be solved once you have reached your destination.
Define the resources you have: money, knowledge, experience, equipment and your own time. Make a list.
Decide how much time you are willing to spend every day, week or month on your new venture. What are you willing to sacrifice in the process? Maybe spending less time with friends and family, whatever it might be. How much of the other resources are you going to make available? Make this decision in advance.Innovate:Develop new ideas on how to do things, or develop better products or processes. If you do not have new ideas, just start with what you have on a small scale.
Ask yourself: “What is my advantage or area of excellence that differentiates me from my competitors?”
Think of your product, service or the online business you want to promote or sell and work those thoughts into your business plan that you set up for yourself to start a home business.
Test your ideas with friends, family or acquaintances and apply their feedback with your marketing strategy you had in mind.Experimentation:You will make mistakes, so take small steps. If you do make mistakes, make sure that the cost is not too high. You cannot afford to lose too much time or money in this learning process.Action:Now, put your ideas and experimentation into action to get customers and make some sales!
Market your product or service to publicize your business by internet, marketing, advertising, promotions, referrals, and word of mouth.Failure:We all set high expectations for what we want to achieve, but when failure occurs are you mentally ready to deal with it and put your strength back into what you have started?
The only way you will learn is by doing things, taking action and making mistakes. Learn from that and move forward with the next baby step.
Eliminate any negativity that might cause you to fail and keep those positive thoughts and the outcome of your journey in mind.Believe In Your Home Based Business JourneyI am a great believer in the principle of spending time to study many possible Home Based Businesses, instead of jumping to the first because the big salesman has promised me a jackpot. Later you will find that there is no gold in that pot.I will give you reviews on different Home Based Business possibilities or programmes with the pros and cons in order for you to make a decision on what will suit your requirements best. Dreaming of owning your own business and the excitement it is much different from actually putting it all into action.With your excitement, your motivation and the experience and knowledge of the group of experts that I am associated with, we will show you how to stay motivated and assist you with each step to reach your dream.You can dream-it-plan-it-do-it and achieve your goals. Join our community to receive more information on how to become financially independent and finding the right solution.

A Small Business Phone System Puts Small Companies in the Big League

A small business phone system can help a small business to operate more efficiently as well as minimize communication costs. Unfortunately, most phone systems are given little consideration when a business is first starting out. Communication with business clients and customers is essential to any successful business and should be given careful consideration before the final decision is made.There are many different options available to the business owner when looking at a small business telephone system. Most of the time, basic features are needed to conduct business on a day-to-day basis. Things such as call holding, call forwarding, music on hold, and voice mail are all basic features that most businesses use during the course of communicating with customers or clients. For this reason it is important that any system being considered has these options available.Since communication is the core of any business, considerations must be made for how the business operates and which features would be considered most important. As an example, if the business is involved in the delivery of physical products then having a way to communicate with drivers and dispatch deliveries would be important. A small business phone system in this particular case would need to include features that allow the dispatcher to communicate with the drivers as well as sales personnel and other employees scheduling deliveries. This type of system might include a feature that allows extensions to be forwarded to cellular phones so that drivers can be reached simply by calling their extensions.The above scenario is just one of many ways in which having a properly configured small business system can streamline productivity and save the company money. Larger businesses have enjoyed this advanced technology for some time and now many manufacturers are now making these features available to smaller businesses. Technology such as voice over IP and automatic call distribution are now being integrated into small business phone systems.One benefit to small businesses is having an auto attendant to route calls. With this technology in place, there is no need to have someone answering the phone simply to transfer the call to another person. The phone system can route these calls based on the last name of the person they’re trying to reach or entering the extension directly if they happen to know it. If the business does not have an operator, there are ways that the system can be set up to route calls should the caller press zero.Voice over IP technology has become the norm in telecommunications solutions. This technology allows businesses large and small to leverage their existing network for the transmission of voice communication. Phones for small business are now using this technology to allow them to have communication without boundaries. Like their larger counterparts, small businesses are taking advantage of the versatility that voice over IP provides. No longer limited to the office, employees can take their extensions with them so no matter where they’re at, they can conduct business seamlessly. Another advantage to employee mobility is that customers and clients are given one phone number. Giving a client or customer a cell phone number often results in an employee always being available whether actually at work or not. By giving a client an extension on the phone system, they will only be able to reach the employee during normal business hours. The phone system provides a voice mail where the client or customer can leave a message. During times when the employee is at work, the extension can then be forwarded to the cell phone so that the employee can be reached if he or she is out of the office.A large consideration when choosing a small business telephone system is one of supportability. Many smaller businesses do not have internal IT support. For this reason, when purchasing the phone system support should be included in the contract price. However, if the business does have internal IT support they will need to be trained on how to add extensions and provide other basic maintenance that the business needs on a day-to-day basis.Toll fraud can cost a small business lots of money before they realize that it has occurred. Security is of the utmost importance when implementing a small business phone system. Toll fraud occurs when unauthorized calls are made using the phone system and the phone lines attached to it. These calls are often made to overseas locations at the expense of the business. They often don’t realize it until they receive the bill and question the nature of the calls. Most of the time in these cases, the phone company will rarely reversed the charges. This is why it is important that the phone system be set up to minimize this risk. Additionally, a phone system should have the ability to block calls to specific parts of the world or to limit employees to making only local calls if needed.The type of circuit used for phones for small companies is typically what is called a POTS line. POTS, an acronym for “plain old telephone system” is a single phone line identical to what you would see in a typical home setting. The limitation of the POTS line is that it can only handle one phone call at a time. In order for a business to receive more than one call at a time the phone company must bring in multiple POTS lines. They’re then configured in the small business telephone system as a “trunk group”. The phone system then distributes the calls to individual extensions. Due to limitations of standard phone lines, many small businesses are taking advantage of the newer technologies such as voice over IP. Since data circuits can be used for more than just voice traffic, it’s become quite appealing to even the small business owner.A business system is becoming a necessity for many small businesses. In order to compete with larger businesses, the smaller companies must appear bigger than they are. Since many consumers will often go with well-known names, smaller businesses are going to have to work harder to establish Customer confidence. When a customer calls and the call is answered in a professional manner, the customer is more confident about the potential transaction. Having a small business telephone system puts a smaller company on the same playing field as its larger competitors.

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Four Interesting Facts About Internet Marketing Leaving You Well Informed

As an internet marketer, you may reason why bother to hire an internet marketing company to do your marketing when you can do it yourself. Truth is, regardless of whether you are new to marketing or an intermediate online marketer, everyone can do with internet marketing assistance. It is impossible to stay ahead of the game by going solo.

One reason why you would need the assistance of a reliable and trustworthy internet marketing company is due to the fact that there is always something new to learn or read about. Then you need to test it and refine it. Now, who has enough time left in their busy time to do all this?

Another huge challenge often faced by web marketers is that there are various marketing strategies to take into consideration. Some of these you may not fully understand, so you would at least want an expert internet marketing company to show you the ropes.

Now is the time to flatten your learning curve and get your business moving forward. For this to happen, you need to hop on board a reputed marketing agency who has what it takes to turn things around for you. After all, they would help you evaluate key marketing strategies to blow your competition out of the water. In addition, they would enable you to tackle marketing projects like you never thought you had the guts to take on.

You need to go with an internet marketing company who has decades of marketing consulting experience that is coupled with a rich online history in the business world. It boils down to the following four explosive marketing strategies:

Drawing up a Winning Business Plan – Are you in need of a powerful PowerPoint presentation to help you clinch the deal? If that is the case, then you should enlist the services of a reputed online marketing company to ensure your business gets to be in the spotlight.
Content Marketing – Any online business owner needs an all-inclusive content marketing plan. In the event that you are not, then you are clearly missing out on unseen opportunities.
Public Relations (PR) – Making use of a PR campaign will give your business the boost it needs. Media coverage and other special branding opportunities need not be sneered at.
Consultation by Phone – Getting on board a successful internet marketing Company will ensure you get offered all the assistance you need to be successful online. This is helpful if you hope to experience company growth and pick up some useful sales advice along the way.
By booking an appointment with an internet marketing professional you will get to learn about:

Business and online marketing skills
Increase sales that will result in profits
Crafting an action plan that is need for business growth
Prioritising your daily tasks so you know what needs to be done first

Role of Media Advertising Agencies in Business Promotion

Advertisement is known to be the key to a successful business. There are many forms of advertisements. Media is one among them. With the growing need of advertisements for developing business, there has been a considerable growth in the number of media advertising agencies.

Different Forms of Media Advertising

The different methods of advertising products through televisions, newspapers, radio, internet, mails and so forth is known as media advertising. The main motive of the these agencies is to take advantage of advertisements to increase the sales of a company and thereby overall profit.

How to Choose Advertising Agencies

Choosing correct media advertising agencies can be a difficult task as there are many online agencies that help companies to gain the required exposure through advertisements.

A proper research should be done online before taking advantage of the services of these agencies. Marketing your product to maximise sales should be the main priority of media advertising agencies.While choosing agencies, it is important to know whether these agencies have a successful past of marketing products. These agencies should be able to demonstrate the different strategies they adopt to market your product effectively. Maximum exposure to your products and services should be the motto of reliable and efficient media advertising agencies.

These agencies include professionals with various departments. These professionals take care to advertise your products in a manner that leads to increased sales and profit. Gone are the days when advertisements were done only through newspapers and televisions. Today with the help of media advertising agencies, businesses can utilize online advertising through internet.

By using the media advertising services for marketing your products, you can also save a lot of time and money. It is also important to bear in mind that your advertising agency should have a thorough idea about your products so that marketing is done effectively. Poor advertisements lead to poor response and lower sales. So it is crucial that you chalk out a plan along with your advertising agency in order to market your products.

Small and medium industries gain exposure only through effective advertisements. Online advertisements help them to reach out to a wide range of customers anywhere in the world. But it is important to choose professional who can help these industries to advertise their products in such a way that it attracts customers.

There are a wide number of advertising agencies in the B2B marketplaces. Some of the agencies that offer their services in advertising products include the Solid Action (India), Mod Interior, Shree Rani Sati Group and so forth. These agencies help to promote business by providing solutions to accelerate sales and maximise profits.

By utilizing the services of media advertising agencies, businesses can improve their sales and obtain more profit. It is to be noted that the methods of advertising has evolved since the olden days. The growing use of internet and other online facilities have accelerated the growth of online agencies for the purpose of advertising. The entire scenario of the business has undergone a substantial change with the use of these advertising agencies.

The Finer Points of Internet Auctions

WHAT IS A PENNY AUCTION?

Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.

HOW PENNY AUCTIONS WORK!

The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.

HOW TO WIN!

Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.

HOW TO AVOID SCAM SITES!

Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.

CONCLUSION!

New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.

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